Football Creator Research Sample
Matches: July 2025. Evidence cutoff: 17 October 2026. Historical official records retrieved on 18 October 2026. This is a retrospective study, with no claim of first-hand match viewing.
England’s substitutes scored five of the team’s 16 match goals at Women’s EURO 2025. Two extended a lead, two brought England level and one put them ahead. Those are three different score changes to show on screen.
The familiar comeback story is already covered in UEFA’s reporting. This sample adds a reproducible comparison: all six England matches, every England scorer checked against the starting line-up, and the score immediately before and after each substitute goal. Shoot-out kicks are kept in a separate column.
The five goals
| Scorer | Opponent | Came on | Scored | England score | Score change | Source |
|---|---|---|---|---|---|---|
| Beth Mead | Wales | 46′ | 72′ | 4–0 → 5–0 | Extended a lead | UEFA XI / timeline |
| Aggie Beever-Jones | Wales | 57′ | 89′ | 5–1 → 6–1 | Extended a lead | UEFA XI / timeline |
| Michelle Agyemang | Sweden | 70′ | 81′ | 1–2 → 2–2 | Equalised | UEFA XI / timeline |
| Michelle Agyemang | Italy | 85′ | 90+6′ | 0–1 → 1–1 | Equalised | UEFA XI / timeline |
| Chloe Kelly | Italy | 77′ | 119′ | 1–1 → 2–1 | Took the lead | UEFA XI / timeline |
Scores in this table always list England first. Starting status and event labels are source facts; score-change categories are MATCHIQ’s calculations from the goal sequence. Minute labels are not stopwatch measurements.
Wales: adding to an existing lead
England led Wales 4–0 at half-time. Beth Mead, on from the 46th-minute event label, made it 5–0 at 72′. Aggie Beever-Jones came on at 57′ and scored at 89′, taking the score from 5–1 to 6–1. These two substitute goals extended a lead; they were not recovery goals. UEFA report; official line-up and timeline.
Sweden and Italy: equalising and taking the lead
Against Sweden, starter Lucy Bronze reduced England’s deficit to 1–2 at 79′. Michelle Agyemang, introduced at 70′, made it 2–2 at 81′. The match stayed level through extra time, and England advanced 3–2 on penalties. UEFA report.
Against Italy, Agyemang came on at 85′ and equalised at 90+6′. That goal belongs to second-half added time. Chloe Kelly, introduced at 77′, then put England ahead at 119′ with a rebound after her penalty was saved. The winner was a match goal in extra time. It was neither a converted penalty nor a shoot-out kick. UEFA report; official line-up and timeline.
Two percentages, with their denominators
Substitutes scored 3 of England’s 5 knockout match goals: 60%. Across the whole tournament, the count was 5 of 16: 31.25%. The knockout figure describes three matches; the tournament figure includes the three group games, including the defeat by France. Both exclude shoot-out kicks. Five substitute goals came from four players; the three knockout substitute goals came from two.
A graphic should keep “of England’s knockout match goals” beside 60%. Neither percentage measures the chance of winning, the value of the bench compared with the starters, or what would have happened without a substitution.
Keep the match phases visible
| Local match date | Opponent | 90′ + added time | After extra time | Shoot-out | Source |
|---|---|---|---|---|---|
| 2025-07-05 | France | 1–2 | — | — | UEFA |
| 2025-07-09 | Netherlands | 4–0 | — | — | UEFA |
| 2025-07-13 | Wales | 6–1 | — | — | UEFA |
| 2025-07-17 | Sweden | 2–2 | 2–2 | 3–2 | UEFA |
| 2025-07-22 | Italy | 1–1 | 2–1 | — | UEFA |
| 2025-07-27 | Spain | 1–1 | 1–1 | 3–1 | UEFA |
England’s 90-minute record was two wins, three draws and one defeat. Italy was the extra-time win; Sweden and Spain were shoot-out successes. In the final, starter Alessia Russo scored England’s match goal at 57′. Kelly’s deciding shoot-out kick sits outside this goal count. A count of substitute goals also leaves out assists, chance creation, defending and goalkeeper contributions. UEFA final report.
How a creator can use this
Start with the five score changes, then widen the frame to the six-match table. The useful football question is what each substitution was being asked to do in that particular score state. Answering it fully requires reviewing the build-up, player positions, opposition adjustments and missed chances on licensed footage. This pack supplies a source trail for that viewing; it does not claim that viewing has happened.
For a first edit, use original score cards and a five-row goal graphic. Label 90+6′ as added time and 119′ as extra time. Keep the shoot-out result on its own line. Match-clock references here are research cues, not video-player timecodes or permission to use footage.
Method and limits
The dataset covers all six England matches and all 16 England goals during play, including the in-match penalty against Wales. A substitute is a player outside the starting XI who later entered the match. Roles were checked against UEFA Full Time Reports; goal sequences and results against UEFA reports and Team Statistics PDFs. The three score-change categories compare England’s verified score immediately before and after the goal. They do not measure tactical or psychological causation.
The analysis contains no xG, tracking data, exact leading-time calculation, forecast or claim of proprietary match data. UEFA and the FA differ on Stanway’s goal label against the Netherlands: UEFA prints 45+2′ and the FA header prints 46′. The cause is unverified; this dataset retains UEFA’s notation. No footage, photographs, logos or source PDF pages are reproduced. External commercial reuse of source material remains subject to the relevant terms and permissions.
Official source trail
2025-07-05 · France / England: UEFA report · UEFA Full Time Report p1 · UEFA Team Statistics p1.
2025-07-09 · England / Netherlands: UEFA report · UEFA Full Time Report p1 · UEFA Team Statistics p1.
2025-07-13 · England / Wales: UEFA report · UEFA Full Time Report p1 · UEFA Team Statistics p1.
2025-07-17 · Sweden / England: UEFA report · UEFA Team Statistics p1 · UEFA Full Time Report p1.
2025-07-22 · England / Italy: UEFA report · UEFA Team Statistics p1 · UEFA Full Time Report p1.
2025-07-27 · England / Spain: UEFA report · UEFA Team Statistics p1 · UEFA Full Time Report p1.
Additional discrepancy source: England Football Netherlands match centre. Prior official context: UEFA’s previously published final-comeback analysis. MATCHIQ’s contribution here is the new compilation, explicit coding rules, arithmetic and creator treatment, rather than a claim to have discovered England’s comebacks.